Advertising device



Jan. 9, 1940. 1 L BR RA 2,186,665

ADVERTISING DEVICE Filed July 1, 1938 I k y I I 77:! gag a 5 lU/J ,4. CABREQA INVENTOR ATTORNEYS Patented Jan. 9, 1940 ADVERTISING DEVICE Luis A. ,Cabrera, Caracas, Venezuela, assignor of onefourthto Edmund T. Stewart, New York,

Application July 1, 1938, Serial 217,075 mi (o1. 409 138) This invention relates generally to advertising devices andmore particularly to a newand improved advertising device including a composite I display having static and dynamic elements relatively movable for alteration of'the display.

It is among the more important objectsof the present invention to provide a new and improved advertising device including a composite display 7 having relatively stationary or static elements. co-

operating with relatively movable ordynamic elements whereby variationin visual effect in display can be produced."

Another object of the present invention'is to provide a visual display means of the type hereinbefore referred to including means for-moving dynamic elements relative to static elements whereby alterations in visual efiect'of the display can'be produced through means controlled and actuable by gravity and/or momentum.

Another object of the present invention is to provide a composite display including relativelystationary and relatively movable elements, the

relatively movable elements being both rotatable and movable in a direction lateral relative to the axis of rotation thereof whereby visual effects simulating motion of objects can be produced.

A still further object of the presentinvention is to provide an advertising device including a visual display member having a perforate 'sta-- I V display device according tothe present invention is the simplicity of the elements thereof and of the assembled device, whereby economies: from the standpoint of manufacture are facilitated and v longevity of useful life of the product is at least largely promoted.

Other objects, advantages and features of the device according to the present invention. will ings formed therein cooperating with relatively dynamic elements observable through said openings, motion of said dynamic elements relative to said static elements producing a predetermined I and distinct'alteration in a visual effect of said '5 display channel, and means actuable by gravity and/or' momentum for causing motion of said dynamic elements relati'veto said static elements.

In order to facilitatea fuller and more completeunderstanding of the present invention, a

specific embodiment thereof will be hereinafter described, it being clearly understood, however, thatthe'illustrated embodiment is given solely by way of example *and' is' nondimitative upon the scope of the present-"invention, except as expressed in the subjoined'claim. 1

Referring then to the drawing! Figures Land-2 are substantially front elevational views of one embodiment of the advertising device according to the instant invention showing parts thereof in different positions as during use.

Figure 3 is substantially a vertical sectional viewof Figure 1, taken along the line 3-3.

Figured is essentially a perspective view of the device illustrated in Figures 1 and 2 with the front portion thereof folded back to exhibit internalparts. v i

Referring now particularly to Figures 1 to 4 inclusive, it will be noted that the advertising device generally designated by the numeral Ill, comprises a back or base member l2, intermediate cut-away members it and a front member 14. The layers l2, l3 and M are substan-' tially fixedly united to each other to form a composite sheet having a pocket between the top and bottom layers defined by the cut-away parts of the intermediate layers l3.

A relatively movable arm 95 pivotally mounted on the support l6 mounted in parts of the intermediate layers I3, is adaptedto swing within the- 40 pocket defined by'the' exterior and intermediate layers of the device generally designated by the numeral I8, the motion thereof being determined. and limited by means including stops H and it mounted upon the base member lZ-adapted to strike against end portions l9 and 2B of the; pivoted member l5 during motion thereof.

Openings 2! and 22 are provided in the front portion M of the deviceand'are arranged in predetermined relationship to a design generally 0' designated by the numeral 25 provided on the exposed front face. It will be noted that in the illustrated embodiment of the invention, the design comprises a front elevational view of a female head and that the openings 2i and 322 represent respectively, a straw or glass tube and the eyes of the figure. from the mouth of the figure to a glass of soda or similar drink generally designated by the numeral 26, it being noted that the opening is discontinuous, that is to say, is broken by the rim 2! of the soda glass substantially as shown in the It is to be noted now referring particularly to Figures l, 2 and 4, that the pivoted arm I is provided with localized visually distinct areas 28 and 29 which are positionable behind but observable through the openings 2! and Z2 hereinbefore referred to, whereby through movement of the pivoted arm l5, different parts of said visually distinct areas can be moved behind the openings or at least the relative position of the visually distinct areas 28 and '29 relative to the openings 2! and 22 can be substantially altered. For instance, when the portion [9 of the arm I5 is adjacent the stop l'l', it will be noted that the visual effect produced upon an observer reviewing the device from the front would be that the straw simulated by the opening 22 is filled with liquid from the soda glass 26 and that the eyes of the head are in substantially the position shown in Figure 2. When, however the portion 20 of the arm I5 is adjacent the stop l8, that is to say, the arm I5 has been moved to its other limit of motion, the straw simulated by the opening 2| will appear to be devoid of fluid content and the eyes of the finger will be substantially as shown in Figure 1. It is to be understood that in use, the display device is mounted, whereby forces including gravity and/or momentum acting on the pivoted arm I5, causes reciprocation of same into position against the stops I1 and I8 successively, whereby the visual effect of the de- I'he opening 2| extends vice upon different occasions, assumes the appearance shown in Figures 1 and 2 intermittently.

It will be evident then that in accordance with the present invention, means are provided for presenting dynamic advertising displays in vehicles which are alterable during motion of the vehicle by action of forces including gravity and/or momentum upon elements of the advertising display.

' It is to be understood that this improvement is capable of extended application and is not confined to the exact showing of the drawing nor to the precise construction described and, therefore, such changes and modifications may be made therein as do not affect the spirit of the invention nor exceed the scope thereof as expressed in the appended claim.

What is claimed as new, is:

An advertising display including a composite board having a visual display on the exposed top surface thereof, said board comprising united top, intermediate and bottom layers, the intermediate layers having cut-away formations which with the top and bottom layers define a pocket; a dependent essentially freely laterally reciprocable member pivotally mounted within said pocket, sensitive to forces, including gravity and momentum; said top having a window formed therein for, upon occasion, exhibiting parts of said members; and display elements on said member, cooperating with said visual display on the exposed top surface of said boar the said display elements including a visually distinct irregular outline, which when viewed through said window, creates the illusion of motion in a direction different from the direction of motion of said member.

LUIS A. CABRERA. 

